Value Propositions I’ve Done so​ Far

This week I went back and revised the value props that I created last month.

Aircall
This was the first value prop I made and it was for Aircall in the marketing role. I targeted Aircall’s Instagram because it could use some improvement. Their posts haven’t generated as many likes or interest and they don’t say much about what Aircall does.

I decided to focus on just their Instagram and help them build their brand image by creating 31 Instagram posts.

Glockstore
I created a customer service training manual for Glockstore. I decided to target the customer service role because I noticed the negative customer service reviews on their Facebook page.

There was plenty of room for improvement so I did some research on how to deal with unsatisfied customers. I came across Disney and got inspired by them to create a basic guideline on how to resolve problems and maintain customer retention.

Additionally, I wrote sample responses for Glockstore to use.

Aegle Nutrition
Similar to my first value prop, Aircall, I decided to create a marketing campaign for Aegle Nutrition’s Instagram.

Aegle Nutrition had an almost nonexistent Instagram and they didn’t have as many followers as they could’ve. So I came up with a solution of creating 31 Instagram posts.

Very few people are aware of their company and what they do so I focused on building brand awareness.

FYI all the graphics I made for all my value props were done in Photoshop.

Pusheen Box
Pusheen Box was my favorite value prop and I targeted them because I love Pusheen the Cat and the merchandise they make.

Few people know about Pusheen Box, a subscription box service, compared to more popular brands like ipsy or Stitch Fix.

I drew inspiration from a subscription box that I got as a kid called, PONY.