Content Should Always be Digestible and a Fun Fact About Bitcoin

The Armchair Economist’s Apprenticeship is a weekly series documenting my progress throughout my journey in the apprenticeship module of the Praxis program. I’m currently a market research analyst apprentice for Economics for Business (E4B). My position is subject to change depending on the needs of my employer. At the request of my boss, I’ll still keep mostly quiet about the details of my employer for the time being.

Week 22: September 28, 2020 – October 2, 2020

What I’m Learning:

One cool thing I learned at work last week:
During my one-on-one meeting with my coworker, who is the other half of the marketing team, he said that our founder heeded my concerns about making our content plain English instead of academic-speak.

I had voiced my concerns multiple times during our team meetings about how our articles and other written content was too difficult to comprehend in one sitting. And that our priority should be – always keep your audience in mind.

Maybe it’s my lower reading comprehension that’s preventing me from understanding PhD papers but I’m certainly not trying to dumb down our content.

Our target audience will be business people. I always remind myself of people like my uncle who is a very successful businessman despite dropping out of 11th grade. People like him will be a part of our target audience and they’re looking for digestible and practical content to improve their business.

One cool thing I learned outside of work last week:
There are only 2.5 million Bitcoins left to be mined. This means it’ll become more difficult to mine a Bitcoin which will make it more scarce and thus increase its value. Basic economics and supply and demand at work here.

What I’m Creating:

One example of how I created value at work last week:
During my marketing meeting, I offered to create a presentation slide for our marketing plan and give a general overview of the things we accomplished and goals we plan to reach. This presentation slide will be presented to our boss over at the Mises Institute.

What project I’m currently working on at my BP:
In addition to the marketing plan presentation and the marketing plan itself, I’m still working on the contributor project which will be ongoing.

What I’m doing to become a better version of myself overall:
I’m planning on getting back into the gym next week.

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