Shakespeare’s Theater and How Competition Made it Successful

I’m listening to a ten-part lecture series called Commerce and Culture and this episode was about Shakespeare’s success.

Here are some of the factors that lend to The Globe’s success.

Shakespeare’s Theater – The Globe

•  Highly competitive and attracted talent
• The pop culture of the 1620s
• Competition healthy for culture
• Shakespeare had to get entrepreneurial backers who had a surplus of wealth
• The Globe was a big investment to build
• It was attached to aristocratic patronage
• The Globe also had shareholders
• Shakespeare became high culture in the 18th century