A few days ago I wrote about how value propositions get you jobs. This is one of many examples
- Leave a digital paper trail
Create your own website and write about topics that relate to the career you want. You can also write anything that people would find valuable like giving relationship advice, reviewing books and movies, or writing about philosophy.
A personal website shows who you are whereas a resume doesn’t say what your personality and interests are like. This will showcase your ability as a writer and the things you’ve learned.
2. Look for jobs at startups or family-owned businesses
Many people, when finding entry-level jobs, focus too much on bigger and more prestigious companies. There’s nothing wrong with aiming for coveted opportunities but just be aware that the barrier to entry is much higher.
Instead, start out with small businesses and startups because you’re more likely to get hired and there are plenty of opportunities to improve their business.
Startups and family-owned businesses tend to be more open-minded about creative solutions to their problems. As an added bonus you get to work more closely with the founder or CEO and gain invaluable insights into how to be a leader and how a business operates.
Working for a small business helps you gain valuable skills which will be a stepping stone into a more advanced job.
3. Create a value proposition
Create a project or two for a company you wish to work for. Research the company and comb through their website and social media and ask yourself, “What can I do to improve their customer service, marketing, sales, graphic design?” You can even redesign their website if it looks unflattering or is hard to navigate. I’ve seen people do 30 Instagram posts for their targeted company.
Then prove that your project is valuable and explain what they’re doing isn’t working as well as your proposed solution. Don’t just criticize, back up your reasoning.
Your project can be in the format of a slideshow, Google Doc, or a combination of a slideshow and a Loom video explaining your value proposition.
Email your value proposition to a specific connection at your targeted company and give a brief introduction of yourself. Also, explain what you’ll do for them.
4. Offer to work for free or cheap
When you’re starting out your priority should be getting your foot in the door. Some companies don’t have a big enough budget to pay you or they’re uncertain of your abilities.
Don’t price yourself out by thinking working for free or for little pay is exploitation. Learn to negotiate a deal with the company. Offer to work for them for free or cheap for the first 30 days, part-time. By the end of the first month, if they think you’re a good fit for the company then they’ll hire you, if not then no harm is done to either them or you.