Category: Value Proposition

I targeted TMA Direct for last week’s value proposition. TMA Direct specializes in organizing a business’ data, database management systems, and marketing. Some of their clients are well-known conservatives and political organizations.

I decided to create a value proposition for TMA Direct because I have a common background. I’ve taken a database management systems class so I have a taste of what it’s like. I’m also involved with grassroots libertarians and I have many connections within libertarian organizations.

For this value proposition, I created a tutorial about the inbound leads sales process. This tutorial is for employees who already talked to an interested customer who is currently exploring their options.

HubSpot has a list of questions to ask and I’ve taken their certification course on inbound sales, which has helped me create this tutorial.

The link to the slides can be found here.

This week I made another value proposition, this time for Gimme Vending. This project was a learning experience I learned how to create an infographic and find emails of CEOs.

The most time-consuming part of the project was looking up emails. I underestimated how difficult it was especially when the company has no information on their founders or CEO.

Another factor that made email look-ups time-consuming was knowing where to look. I didn’t know where to find vending and snack-related companies so I ended up doing a manual Google search, and I used Crunchbase to search for prospective companies.

I also created email templates for the other half of the value prop. This will help with cold emailing, assuming Gimme doesn’t already have email templates for that situation.

Made with Visme Infographic Maker

I’m officially certified in HubSpot sales software and inbound sales! This means I’ve taken a HubSpot course and passed the exam, which enabled me to get the certification.

Praxis recently revamped their placement module curriculum, which is the last month of the boot camp and I made a special appearance!

The project I made for Glockstore was featured as an example for operations project ideas. It turns out that almost all of the project examples were done by my class. I have some pretty talented classmates.

Last week I targeted BitPay for a future apprenticeship role. I want to work for them because I believe in their innovative service making crypto payments faster, easier, and cheaper.

I created another value proposition, basically a work project like an elevator pitch that offers a solution for a hurdle that a company is experiencing.

Effective marketing is one of the hurdles that BitPay is experiencing and I found out it’s actually a common obstacle for any cryptocurrency company.

I’ve talked to United Precious Metals Association and Bitcoin.com representatives at LibertyCon and they both said marketing is a common issue among every cryptocurrency. They need to get the word out.

I assume the same goes for BitPay considering how it’s a small niche even within the crypto community. In order to get more sales and people to sign up for a BitPay wallet, there needs to be effective marketing.

Facebook ads are a cost-effective way to spread the word. So I took a look at BitPay’s website and found their main selling points (fast, easy to send and receive money, secure), then made it into ads.

The second half of my value prop focuses on conferences. When I talked to Bitcoin.com, they explained that attending conferences is one of their marketing strategies.

I put together a pitch of my marketing ideas for BitPay.

The presentation slides can be viewed here.

As promised, here is my redesigned website for Walkthrough which can be viewed here.

The original website looks like this.

I decided to create this project for Walkthrough because their landing page needed improvement. Every landing page is the face of the company and making it look attractive and easy-to-navigate will encourage more sales.

Future customer’s are more likely to stick around on a website if the product looks appealing.

This week I went back and revised the value props that I created last month.

Aircall
This was the first value prop I made and it was for Aircall in the marketing role. I targeted Aircall’s Instagram because it could use some improvement. Their posts haven’t generated as many likes or interest and they don’t say much about what Aircall does.

I decided to focus on just their Instagram and help them build their brand image by creating 31 Instagram posts.

Glockstore
I created a customer service training manual for Glockstore. I decided to target the customer service role because I noticed the negative customer service reviews on their Facebook page.

There was plenty of room for improvement so I did some research on how to deal with unsatisfied customers. I came across Disney and got inspired by them to create a basic guideline on how to resolve problems and maintain customer retention.

Additionally, I wrote sample responses for Glockstore to use.

Aegle Nutrition
Similar to my first value prop, Aircall, I decided to create a marketing campaign for Aegle Nutrition’s Instagram.

Aegle Nutrition had an almost nonexistent Instagram and they didn’t have as many followers as they could’ve. So I came up with a solution of creating 31 Instagram posts.

Very few people are aware of their company and what they do so I focused on building brand awareness.

FYI all the graphics I made for all my value props were done in Photoshop.

Pusheen Box
Pusheen Box was my favorite value prop and I targeted them because I love Pusheen the Cat and the merchandise they make.

Few people know about Pusheen Box, a subscription box service, compared to more popular brands like ipsy or Stitch Fix.

I drew inspiration from a subscription box that I got as a kid called, PONY.

I updated my value proposition for Aegle Nutrition and this time I recorded myself presenting it.

I received good, constructive criticism on my video from a Praxis advisor and he suggested a few things.

• My “about me” story should be relevant to the position I’m applying.
• Shorten the video because six minutes is a long time for a busy person to sit through. Keep it short and sweet in under three minutes.

Overall, I had a solid project and video introduction. I put in the most work for this value prop, compared to all the ones I’ve done so far.