Today, I’ll be posting something different. Praxis has asked me to write a value proposition (a plan to improve a business and how I can be valuable to them).
If you want to do a work project for a business email them a plan of action. Be clear and concise; no wishy-washy language. Show examples of your work don’t just list degrees because it doesn’t show what you’ve actually created. Then end with a clear idea of what you want to do.
Hi Natalie,
I checked out your tutoring services through your website the other day and I like the inviting theme you have. I wanted to reach out to you about redesigning your website. Would you like to have an updated website? I’ll do it for free.
The website has all the basic information and it would help future clients even more if we added photos of real clients and testimonials. Here is how I would redesign your website.
1. Create a sleek, modern look.
Visitors like to see a simple and easy to navigate website. Some of the pages are similar to each other and could be combined together. For example, the Home and Background pages would be combined into just the About page. Also, you can record a video about your business’ story instead of having that additional Background page.
People love hearing stories, so stories are the best way to engage them. I could write a script about how you’re a local business and how Ed U World came about after you saw a need for better tutoring services.
Additionally, I’ll limit the font to three colors at most and change the style to make it consistent and easier to read. Here is an example.
2. Professional photos.
In addition to redesigning your website, I’d do a photo shoot with real students and tutors (with the permission of the parents). So I can provide this service, I’d write a consent form for parents to sign.
Having your own photos instead of stock images will make your website look professional and reputable. It’ll also feel more personalized and unique to your business.
You can also use these photos to advertise on social media. I’ll even include professional headshots for you and your tutors. Here is a sample of my previous work.
I’d be happy to do this for free, since I’d get to add it to my portfolio.
Let me know if you would like to work together on redesigning your website.
Best regards,
Lena Wang