Last week I targeted BitPay for a future apprenticeship role. I want to work for them because I believe in their innovative service making crypto payments faster, easier, and cheaper.
I created another value proposition, basically a work project like an elevator pitch that offers a solution for a hurdle that a company is experiencing.
Effective marketing is one of the hurdles that BitPay is experiencing and I found out it’s actually a common obstacle for any cryptocurrency company.
I’ve talked to United Precious Metals Association and Bitcoin.com representatives at LibertyCon and they both said marketing is a common issue among every cryptocurrency. They need to get the word out.
I assume the same goes for BitPay considering how it’s a small niche even within the crypto community. In order to get more sales and people to sign up for a BitPay wallet, there needs to be effective marketing.
Facebook ads are a cost-effective way to spread the word. So I took a look at BitPay’s website and found their main selling points (fast, easy to send and receive money, secure), then made it into ads.
The second half of my value prop focuses on conferences. When I talked to Bitcoin.com, they explained that attending conferences is one of their marketing strategies.
I put together a pitch of my marketing ideas for BitPay.
The presentation slides can be viewed here.